Instead of relying on scouting or symptom tracking for disease management, farmers received direct notifications on their phones, enabling more timely and targeted fungicide application. One Nebraska agronomist involved in the pilot program noted that early confirmation provided the confidence needed to act without delay—saving time, resources, and potentially protecting yields.
The soybeans, known as InnerSoy, are engineered to emit specific optical signals when exposed to pathogens. Field sensors detect these plant-based responses and verify them using a combination of lab analysis, weather models, and expert review—offering a multi-layered, data-informed decision framework.
This approach is designed to take much of the guesswork out of fungicide timing, reducing unnecessary applications and allowing farmers to respond to actual biological threats rather than forecasted or assumed risks.
CropVoice currently covers about 50,000 acres across Iowa, Illinois, Nebraska, and South Dakota, with plans to expand to over 500,000 acres by 2026 through distribution partnerships with large agricultural retailers. These partners—many listed in the CropLife 100—are key to scaling the technology and embedding it into the commercial ag input supply chain.
This networked model positions plants themselves as living sensors, with each acre generating hyper-local disease insight. Instead of isolated field observations, growers can tap into a broader ecosystem of plant health signals, aggregated and interpreted to offer both local and regional disease outlooks.
According to CEO and co-founder Shely Aronov, this represents a broader shift toward proactive risk management in agriculture. “The value of data that confirms an infection weeks before symptoms are visible in the field fundamentally changes how farmers manage disease and is key to driving the commercial demand we’re seeing to expand the reach of the CropVoice network.”
