Kenvue, the world’s largest pure-play consumer health company by revenue, reported $15.5 billion in net sales for fiscal year 2024. With a portfolio of globally recognized brands including Tylenol®, Neutrogena®, Johnson’s®, Aveeno®, and Nicorette®, the company operates in more than 165 countries. As a leader at the intersection of healthcare and consumer goods, Kenvue is increasingly prioritizing sustainability in product design to meet evolving regulatory requirements and consumer demand for environmentally responsible solutions.
Central to this strategy is the company’s proprietary Sustainable Innovation Profiler—a decision-making tool embedded within its Human Centered Innovation process. The tool enables developers to evaluate environmental performance in real time by assessing factors such as greenhouse gas emissions, plastic use, and recyclability across the product lifecycle.
According to the company, 75% of new product development by 2030 is expected to demonstrate improved sustainability performance, provided it is scientifically appropriate. The profiler enables iterative design comparisons, guiding teams to make selections that reduce environmental impact across the product life cycle.
Kenvue has also expanded its Healthy Lives Ingredient Information portal, now listing over 3,400 ingredients used in more than 2,200 global product formulas. This includes information on ingredient function, safety, and environmental considerations. In 2024, the company added interactive dashboards to support consumer education and regulatory transparency.
The expansion of product transparency is complemented by digital tools that allow consumers to scan barcodes and access sustainability-related data at the point of sale.
The demand for sustainable consumer health products is growing steadily. According to Allied Market Research, the global sustainable personal care market to reach $129.7 billion by 2031, growing at a CAGR of 9.5% from 2022-2031, driven by rising consumer interest in eco-friendly ingredients, recyclable packaging, and transparent labeling. In the U.S., a McKinsey study found that 60% of consumers reported willingness to pay more for products with sustainable attributes, particularly in the personal care and health sectors.
Major companies in this space—including Kenvue, Unilever, and Procter & Gamble—are responding by incorporating sustainability metrics into product innovation cycles and increasing public access to ingredient and packaging data.
Kenvue’s internal tools and public-facing disclosures reflect a broader shift in the consumer health sector, where environmental performance is increasingly treated as a measurable, reportable attribute of product development. With consumer expectations rising and regulatory scrutiny expanding, sustainability integration is now a requirement—not a differentiator—in the competitive landscape.
