Ecore Leads Rubber Recycling with New Leadership & Rebranding

Sustainability drives Ecore’s circular economy with bold new strategies.

Posted

Ecore, a prominent rubber recycling and manufacturing company based in Lancaster, Pennsylvania, is strengthening its foothold in the circular economy. With over 150 years of industry expertise, Ecore is making strides toward sustainable manufacturing through key leadership changes and a corporate rebranding initiative aimed at improving and enhancing rubber waste management.

Strategic Leadership Drives Sustainability Forward

In 2024, Ecore appointed Shweta Srikanth as its first-ever Chief Circularity Officer, signaling a new era of sustainability leadership. This executive role is one of the earliest in the industry focused solely on circular economy initiatives.

According to CEO Art Dodge, this strategic move aligns with the company's mission to integrate environmental stewardship into every aspect of its business. "Our rebranding is not just a new look; it's about living up to our more than 150-year legacy of innovation and sustainability while also leaning fully into our role as a leader in the rubber circularity space." Dodge remarked.

The newly unveiled logo, featuring a sleek blue hue and interlocking circular patterns, symbolizes the company's dedication to a closed-loop system. This updated brand identity visually represents the interconnected process of reclamation, transformation, and manufacturing, essential components of Ecore’s sustainable business model.

TRUcircularity Program: A Game-Changer in Rubber Recycling  

At the heart of Ecore’s sustainability efforts is its TRUcircularity program, a comprehensive framework for rubber waste reduction. By partnering with eco-conscious suppliers and customers, Ecore has developed a closed-loop recycling process that transforms end-of-life rubber into over 1,500 high-performance products. These innovative products are used in diverse applications, including:

  • Athletic surfaces
  • Playgrounds
  • Healthcare flooring
  • Educational facility solutions

This transformative approach prevents over 9.5 million pounds of CO2 emissions annually and diverts more than 430 million pounds of rubber waste from landfills each year. Ecore’s commitment to sustainable materials not only minimizes environmental impact but also ensures the production of durable, performance-driven solutions for various industries.

A Sustainable Future in Manufacturing

Ecore’s leadership in the circular economy highlights its role as a change-maker in the manufacturing sector. By fostering innovation, enhancing rubber recycling processes, and embedding sustainability into its business model, the company is setting a high standard for corporate transformation in the pursuit of a greener future.

Environment + Energy Leader