Join us for an enlightening conversation with Alison Taylor, clinical professor at NYU Stern School of Business as we explore the need for businesses to embrace broader ethical frameworks.
Alison shares her insights on tackling pressing contemporary issues like climate change, inequality, and human rights, as well as why younger generations are demanding greater corporate accountability. We discuss the shifting landscape of value creation from tangible assets to increasingly crucial intangibles such as branding, IP, and stakeholder trust. Historical incidents like the Exxon Valdez and BP Deepwater Horizon oil spills serve as case studies highlighting the evolving impact on stock prices and corporate reputation.
We also delve into the blurred lines between internal and external corporate culture, emphasizing the importance of transparency in the age of social media, where younger employees are quick to expose unethical practices. Navigating social and political issues is another significant challenge for today's CEOs. Authenticity over PR-driven efforts is crucial, as is focusing strategically on core issues without overpromising.
Alison uses her book "Higher Ground" to provide real-world examples, including Starbucks' sustainability efforts. The episode concludes with an emphasis on empowering sustainable leadership through mentorship, highlighting the emerging influence of millennials and Gen Z in driving corporate change." alt="" />
