American Magic, the U.S. sailing team, has partnered with Swedish water technology leader Bluewater to champion environmental sustainability in professional sports. This collaboration, focused on reducing single-use plastics, has already eliminated over 88,000 plastic bottles during the team’s training and competition for the America's Cup in Barcelona, Spain.
Expanding beyond competition needs, American Magic has adopted Bluewater's sustainable hydration systems across their Barcelona operations. High-traffic areas, such as the gym, catering facilities, and chase boats, now feature Bluewater’s advanced purification technology. This ensures athletes and staff have access to high-quality water while significantly reducing the team's environmental footprint.
At the core of this initiative is Bluewater's cutting-edge SuperiorOsmosis technology, which removes up to 99.7% of contaminants, including microplastics and PFAS compounds. This system also sets new standards for sustainability by reducing water waste by 80% compared to traditional reverse osmosis methods. The technology has been seamlessly integrated into American Magic’s Pensacola, Florida base, where it powers hydration stations and specialized units on chase boats, enabling the team to maintain peak performance while adhering to eco-friendly practices.
American Magic's efforts exemplify how professional sports organizations can align environmental responsibility with high-performance standards. By eliminating tens of thousands of single-use plastic bottles and implementing sustainable water management practices, the team has created a blueprint for eco-friendly sports operations. This success not only reinforces the importance of environmental stewardship but also encourages other sports organizations to adopt similar sustainable practices.
The partnership between American Magic and Bluewater is one of many milestones coming to light in sustainable sports operations. By showcasing the tangible benefits of integrating eco-friendly technologies, all are setting a powerful example for how elite sports can drive environmental change while supporting athletic excellence.
