Unveiled during the GenZero Climate Summit 2025 in Singapore, the program targets the need for stronger market signals to support low-carbon jet fuel production. Green Fuel Forward is structured to provide technical guidance, peer learning, and practical tools to navigate emerging SAF mechanisms such as book-and-claim systems, environmental integrity standards, and consistent emissions reporting.
The collaboration has already brought together a diverse mix of aviation and corporate stakeholders. Participating members include Singapore Airlines, Air New Zealand, Qantas Group, Boeing, DHL, DBS Bank, and UOB. The initiative is designed not only for major carriers but also for any company in the region looking to support or procure sustainable aviation fuel, regardless of their position in the value chain.
By organizing regional workshops and coordinating test purchases of SAF, the program gives participants an opportunity to build operational experience while staying compliant with regulatory requirements and competition laws. WEF’s Head of Climate Strategy, Laia Barbarà, noted that Green Fuel Forward complements the organization’s existing aviation initiatives, offering a targeted model tailored for Asia-Pacific conditions.
Asia-Pacific’s aviation sector faces the dual challenge of rapid growth and high carbon intensity. At the same time, the region is uniquely positioned to scale SAF production, with access to a wide range of feedstocks and increasingly supportive regulatory frameworks. Singapore’s Sustainable Air Hub Blueprint is one such policy example providing direction for market development.
According to GenZero CEO Frederick Teo, there’s a clear opportunity for the region to lead on SAF—provided that demand signals become more consistent and credible. Green Fuel Forward is structured to address this gap by offering corporate buyers and aviation stakeholders a roadmap for engaging with SAF markets. This includes clarifying technical requirements and demystifying emerging certification practices.
The initiative also aligns with broader international decarbonization efforts. It directly supports the International Civil Aviation Organisation’s target of reducing the carbon intensity of jet fuel by 5% by 2030. Beyond emissions, SAF development offers the potential to improve regional energy resilience and foster innovation in low-carbon technologies.
