Spanning 26,000 hectares—an area comparable to 50,000 NFL football fields—underscores a large-scale impact for the enterprise. Participating farms contribute to a dairy supply chain capable of producing milk for approximately 20 billion SNICKERS bars each year, highlighting the program’s relevance to global food production.
The Farmer Forward Program plays a key role in advancing Mars' Moo'ving Dairy Forward initiative, a strategy designed to cut emissions across its global dairy supply chain. Dairy remains the company’s fourth-largest contributor to carbon emissions, making it a critical area for sustainability efforts. By 2030, the program aims to reduce scope 3 dairy emissions by more than 150,000 metric tons compared to 2015 levels.
Mars has integrated sustainability into its business strategy without compromising growth. Since 2015, the company has reduced global greenhouse gas emissions by 16% while simultaneously increasing annual sales by 60%. These efforts align with its broader Net Zero Roadmap, which targets net-zero greenhouse gas emissions across its entire value chain by 2050.
For Fonterra, the initiative reinforces its commitment to supporting farmer-owners in their sustainability efforts. By collaborating with Mars, Fonterra is leveraging industry partnerships to drive meaningful reductions in emissions and improve long-term dairy sustainability.
This partnership also reflects a broader trend in corporate sustainability—addressing scope 3 emissions through supply chain collaboration.
