Denver-based water purification startup FloWater has reached a significant milestone in its sustainability journey. Since its founding in 2013, the company's innovative water refill stations have helped prevent one billion plastic bottles from ending up in landfills and waterways. This accomplishment highlights a broader shift in how businesses and institutions are tackling sustainability and workplace hydration.
The increasing demand for eco-friendly hydration solutions has propelled FloWater's growth across multiple sectors. With installations in over 12,000 locations nationwide, the company's refill stations are found in diverse settings such as hotels, fitness centers, schools, and retail stores.
Educational institutions, in particular, have embraced FloWater's refill stations. For example, Albuquerque Public Schools report improved student hydration rates and are expanding installations to more campuses. Similarly, environmentally conscious retail brands like Rothy's have integrated FloWater technology into their stores, enhancing customer experience while reinforcing their commitment to sustainability.
FloWater's success is driven by its seven-stage Advanced Osmosis purification technology, which removes up to 99.9% of contaminants, including PFAS, heavy metals, and microplastics. This system also enhances water quality by adding alkalinity and electrolytes, making it a popular choice for wellness-focused businesses such as gyms and fitness centers, where health-conscious customers value hydration solutions that promote well-being.
Building on its success, FloWater is launching the 'FloWater, Always Unwrapped' campaign, a holiday initiative designed to raise awareness about the environmental impact of single-use plastic beverage packaging. As sustainability becomes a priority for businesses and consumers alike, FloWater's billion-bottle milestone underscores the growing demand for innovative, environmentally friendly solutions that align with customer preferences and ecological responsibility.
