The campaign aims to address complex challenges, including climate resilience, land conservation, equitable access and evolving visitor needs. The trail, which spans over 2,190 miles from Georgia to Maine, faces mounting pressure from both environmental and human impacts. This new campaign positions the ATC to address those pressures while strengthening the trail’s cultural and ecological foundation.
The Centennial Campaign funds a mix of ongoing and new projects. Among them is the Wild East Action Fund, which supports collaborative conservation efforts across the broader trail landscape. Grants from this fund help protect vital habitats and ecological corridors that shield the trail from encroaching development.
Another priority is natural resource stewardship, with resources directed toward ecosystem health and climate adaptation. The initiative also expands the reach and training of Ridgerunners—trail educators and caretakers who play a critical role in maintaining visitor safety and promoting responsible recreation.
The ATC is also scaling programs focused on infrastructure, including the development of Sustainable Overnight Sites. These are designed to meet growing visitor needs while reducing strain on the environment. Youth engagement remains a core element, aimed at cultivating the next generation of conservation leaders through hands-on trail work and environmental education.
The campaign emphasizes long-term thinking and cross-sector collaboration. For outdoor brands, foundations, and mission-driven companies, supporting the ATC presents a legacy opportunity that links environmental stewardship with community engagement and expanded public access.
